CFO Services

Providing financial clarity for businesses with annual revenue between $5 million and $50 million.

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We Specialize in Clarity

Growing companies reach a tipping point where the owners no longer have their arms around all the moving parts of their company’s financial operations. This is not only frustrating and painful, it is dangerous. Driving blind usually ends with a catastrophic crash.

At Hoover Financial, we have helped over 75 companies in diverse industries move from financial fog to focused clarity. We help you develop streamlined, accurate bookkeeping, and then provide ongoing guidance to ensure the clarity stays in place month after month.

If you’re tired of driving in fog, we’d love to talk. Financial clarity is one of the single most empowering factors in a company’s success.

Take a free consultation with one of our seasoned CFOs, or check out what makes the Hoover Financial model unique.

Services we offer

CFO Services

Monthly financial oversight by a seasoned controller or CFO.

We evaluate your current financial situation, propose and implement key structural changes, and then provide ongoing assurance and recommendations.

Tax Strategy

One advantage of using our team is access to practical business tax strategy as part of the monthly oversight.

For actual tax return preparation, you have the option to remain with your current Tax CPA firm, or utilize our dedicated tax department.

Consulting

8-week Turbo Clarity
Fast track to a clean chart of accounts and a clean balance sheet.

Business Transitions
For internal and external buyouts.

Software Selection and Migration
Leverage our uniquely-experienced team to choose and implement a new ERP solution.

Paid Consultations
Professional financial advice on a range of topics.

Benefits of Hoover Financial

Peace of Mind

A monthly financial review by an HF controller who reviews multiple companies (often in your industry) every month.

Continuity

When there is employee turnover, our team helps ensure continued financial clarity and consistent accounting at your company.

Objective Advice

Third-party financial analysis that is not affected by internal office politics, pet projects, or emotional connections.

Entrepreneurial Focus

We believe most entrepreneurs can make good financial decisions if they have good financial clarity. The problem at many growing companies is not poor-decision making, but rather inaccurate or unclear financial information.

This is because many startups initially have a tax-driven accounting focus. We help you set up your accounting to deliver management-driven reports that actually help you run your company profitably, while still maintaining the detail needed to make strategic tax decisions.

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Industries We Serve

Wood worker cutting plywood with a large panel saw in a woodshop

Manufacturing

Carpenter hammering a nail to attach a board to a building at a construction site.

Contracting

man browsing power tools in a retail store

Retail/Wholesale

black and brown angus cows and calves in a pasture

Agriculture

After a thorough interview to determine our needs, Scott made a clear, concise plan to move us from a cash-based accounting system with a highly disorganized set of books into an efficiently run accrual-based plan with accurate monthly balance sheets, profit and loss statements, and gross profit analyses. In multiple meetings, both in person and via Zoom calls, Scott answered any questions we had, no matter how basic, and helped us navigate what to us often felt like a minefield of problems and concerns. Highly recommend.
— T. Nelson, Owner of Nelson Contracting

Three steps to financial clarity

1

Contact Us

Explain your pain points.

2

MEET WITH US

Receive a formal proposal.

3

CHOOSE YOUR OPTIONS

Achieve financial clarity.

We work with many accounting systems, including the following

Looking for a sample before you reach out?

If you still aren’t sure our approach to accounting is a fit for you, we invite you to sample our advice in the articles below. We think you’ll connect with our entrepreneurial focus and style.

financial clarity spreadsheet with green checkmark

Financial Clarity at Last: How to Reboot Your Chart of Accounts Structure in 7 Steps

READ POST . . .

Small airplane at airport with steps down

The One Critical Thing No Accounting Software System Can Do

READ POST . . .

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The No.1 Reason Businesses Fail

READ POST . . .

Schedule a Consultation

Take the first step toward financial clarity

Schedule a complimentary consultation.

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